Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Jose Bada, owner of Don Luis Mexican Products Distributing Inc., about how his business started out in 2009 by supporting Mexican restaurant businesses and how that has grown to include more of the general U.S. market. Mr. Bada also talks about achieving success by providing reliable customer service and support to his clients.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with David Troncoso, Chief Excellence Officer at LC Food Distributor, about their two founders, originally from Colombia, who started by operating Mexican restaurants. Mr. Troncoso also talks about how that beginning in restaurants helped to establish the food distribution company they are today.  

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Liza Pereira, President and Founder of Unique Sweets and Latinas United in Love for Autism (LULA) about building community through Unique Sweets, a social enterprise that uses baking as a way to engage a variety of young adults living with autism to develop work and social skills.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Eric Fernandez, Director of Latin Division at Cheney Brothers, about the growth of authentic Latin sourcing over the past ten years in the foodservice industry and the cause behind this culinary growth. Mr. Fernandez also talks about how consumers are responding to health and diet interests by adjusting the ingredients in their food menus.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Sebastian Souto, President of Souto Foods, about his work background while at V&V Supremo and then seizing an opportunity as a wholesaler mainly focusing on Central American products. Mr. Souto also talks about the relationships between distributors and customers and looking at long-term results for success.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Jose Jimenez, owner of Carnicerias Jimenez, about his early experiences in the supermarket business and the state of diversity then. Mr. Jimenez also talks about how the neighborhoods around his business have changed and how he caters to that change.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan (John) Zaragoza, owner of Birrieria Zaragoza, about leaving the corporate workforce to pursue his passion for birria from his hometown La Barca, Jalisco, Mexico, and start his own restaurant. Now in 2021 he is celebrating 14 years of business. Mr. Zaragoza also talks about his persevering efforts during COVID-19.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Marty Castro, President and CEO of Casa Central, about the social services that they offer and its wide spectrum of programs it provides to support individuals and families at every stage, from children to seniors. Mr. Castro also talks about how COVID-19 has affected the organization’s approach and outreach to the community.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Isaac Nava, owner of La Casa de Isaac & Moishe, about early lessons in Mexico and then learning how to cook from his mother in the United States. Mr. Nava also discusses overcoming business setbacks and believing in and following your dreams.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Mr. Alfredo Duarte, Owner of Taxco Produce, about starting small, along with his partner Jessie. They initially used an old truck, reinvested the profits back into the business and always tried to move forward.Mr. Duarte also talks about the business advantages of being located in the state of Texas compared to other states during COVID-19.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks to Alex Cabrera, owner of Lalo’s restaurant located on Maxwell Street, about the risks involved in opening a business. Cabrera also mentions how neighborhoods in the Chicago area have diversified and transformed over the years. Also, he notes the importance of having consistent, quality products.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Angel Tello, owner of Tello’s Grill & Cafe, about knowing at an early age that he wanted to own a restaurant and his path to achieve that. Tello also discusses having to change his work habits and business approach during COVID-19 mitigations.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Beto Huerta, President of Salsa Street, Inc., about trying to stand out from the crowd by having unique, evolving menu offerings; consistent and high-quality products; and listening to customer feedback.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan Luis Gonzalez, Executive Chef of Mago Grill & Cantina. Gonzalez explains how simply helping his mother with grocery and food prep errands as a youth turned into a strong work ethic that led him to work his way up in restaurant kitchens and become an executive chef.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Chef Jesus Martinez of The Outpost Mexican Eatery about how he followed his father’s culinary roots into the kitchen and handled a newly opened business in March 2020 right before pandemic mitigations took effect and still found a way to succeed.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Jessica Perjes, co-owner of Tacotlan restaurant, about the powerful influence that social media and trending menu items can have on a business’ decision making and their success.