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Posted on: September 16, 2021

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Interview with Alex Cabrera, owner of Lalo’s restaurant on Maxwell Street

Posted on: November 17, 2021

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks to Alex Cabrera, owner of Lalo’s restaurant located on Maxwell Street, about the risks involved in opening a business. Cabrera also mentions how neighborhoods in the Chicago area have diversified and transformed over the years. Also, he notes the importance of having consistent, quality products.

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Interview with Juan (John) Zaragoza, owner of Birrieria Zaragoza

Posted on: January 12, 2022

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan (John) Zaragoza, owner of Birrieria Zaragoza, about leaving the corporate workforce to pursue his passion for birria from his hometown La Barca, Jalisco, Mexico, and start his own restaurant. Now in 2021 he is celebrating 14 years of business. Mr. Zaragoza also talks about his persevering efforts during COVID-19.

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SEASON 2: INTERVIEW WITH JUAN SERRATO OF CAROLINA FOOD SERVICE

Posted on: June 10, 2025

In this episode of Inspira, meet Juan Serrato, President of Carolina Food Service, as he shares his journey of bridging cultures, industries and communities. Raised between the U.S. and Mexico, Juan brings cultural insight and business leadership to everything he does. His cross-industry path—from animal feed to restaurants to foodservice distribution—led him to helm Carolina Food Service in 2016, where he proudly supports Latino restaurants with tailored, culturally informed solutions. A former mayor of Degollado, Jalisco, Juan is also a dedicated…

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