Inspira Promo

The concluding part of this episode with Juan Zaragoza and Gilberto Villaseñor II, is here. They chat about exceptional customer experiences, quality of food and even his son Jonathan’s culinary excellence, and their family’s role in their thriving food business. Tune in for these last rich insights into their gastronomic legacy!

Join Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo Foods, Inc., and Juan Zaragoza of Birrieria Zaragoza for a deliciously engaging 6-part series as they delve into the heart of Mexican cuisine. Discover Juan’s dedication to culinary distinction, their deep dive into the traditional art of making birrieria, and uncover why V&V Supremo’s Chihuahua® cheese is the key to the unmatched flavor of Birrieria Zaragoza’s famous Quesabirrias. Experience their everyday prep rituals and celebrate their shared passion for exceptional…

In this episode of Inspira, meet Juan Serrato, President of Carolina Food Service, as he shares his journey of bridging cultures, industries and communities. Raised between the U.S. and Mexico, Juan brings cultural insight and business leadership to everything he does. His cross-industry path—from animal feed to restaurants to foodservice distribution—led him to helm Carolina Food Service in 2016, where he proudly supports Latino restaurants with tailored, culturally informed solutions. A former mayor of Degollado, Jalisco, Juan is also a dedicated…