Interview with Alex Cabrera, owner of Lalo’s restaurant on Maxwell Street

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Jose Jimenez, owner of Carnicerias Jimenez, about his early experiences in the supermarket business and the state of diversity then. Mr. Jimenez also talks about how the neighborhoods around his business have changed and how he caters to that change.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Eric Fernandez, Director of Latin Division at Cheney Brothers, about the growth of authentic Latin sourcing over the past ten years in the foodservice industry and the cause behind this culinary growth. Mr. Fernandez also talks about how consumers are responding to health and diet interests by adjusting the ingredients in their food menus.

Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan (John) Zaragoza, owner of Birrieria Zaragoza, about leaving the corporate workforce to pursue his passion for birria from his hometown La Barca, Jalisco, Mexico, and start his own restaurant. Now in 2021 he is celebrating 14 years of business. Mr. Zaragoza also talks about his persevering efforts during COVID-19.