Interview with Alex Cabrera, owner of Lalo’s restaurant on Maxwell Street
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks to Alex Cabrera, owner of Lalo’s restaurant located on Maxwell Street, about the risks involved in opening a business.
Cabrera also mentions how neighborhoods in the Chicago area have diversified and transformed over the years. Also, he notes the importance of having consistent, quality products.
More Articles

SEASON 2: INTERVIEW WITH JULIO CANO OF SWEETCHILANGO (PART 4)
🎥 Inspira – Part 4: Behind Every Dish, There’s a Story! In this final episode of Inspira with Julio, a partner at Bien Trucha Group, discover how Sweetchilango continues to innovate while honoring the deep-rooted traditions of Mexican cuisine. 🇲🇽✨ 🍽️ Discover how they reinvent classics like the churro sandwich with Mexican-inspired ice cream flavors and explore the cultural influences behind their unique dishes. More than just food—it’s a celebration of heritage, passion, and authenticity. 👀 Watch the final part…

SEASON 2: INTERVIEW WITH JUAN ZARAGOZA OF BIRRIERIA ZARAGOZA (PART 1)
Join Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo Foods, Inc., and Juan Zaragoza of Birrieria Zaragoza for a deliciously engaging 6-part series as they delve into the heart of Mexican cuisine. Discover Juan’s dedication to culinary distinction, their deep dive into the traditional art of making birrieria, and uncover why V&V Supremo’s Chihuahua® cheese is the key to the unmatched flavor of Birrieria Zaragoza’s famous Quesabirrias. Experience their everyday prep rituals and celebrate their shared passion for exceptional…

Interview with Sebastian Souto, President of Souto Foods
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Sebastian Souto, President of Souto Foods, about his work background while at V&V Supremo and then seizing an opportunity as a wholesaler mainly focusing on Central American products. Mr. Souto also talks about the relationships between distributors and customers and looking at long-term results for success.
Great Places You Can Find
Our Products