Interview with Beto Huerta, President of Salsa Street, Inc.
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Beto Huerta, President of Salsa Street, Inc., about trying to stand out from the crowd by having unique, evolving menu offerings; consistent and high-quality products; and listening to customer feedback.
More Articles

Interview with Eric Fernandez, Director of Latin Division at Cheney Brothers
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Eric Fernandez, Director of Latin Division at Cheney Brothers, about the growth of authentic Latin sourcing over the past ten years in the foodservice industry and the cause behind this culinary growth. Mr. Fernandez also talks about how consumers are responding to health and diet interests by adjusting the ingredients in their food menus.

Interview with David Troncoso, Chief Excellence Officer at LC Food Distributor
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with David Troncoso, Chief Excellence Officer at LC Food Distributor, about their two founders, originally from Colombia, who started by operating Mexican restaurants. Mr. Troncoso also talks about how that beginning in restaurants helped to establish the food distribution company they are today.

Interview with Juan (John) Zaragoza, owner of Birrieria Zaragoza
Gilberto Villaseñor II, Chief Visionary Officer of V&V Supremo, talks with Juan (John) Zaragoza, owner of Birrieria Zaragoza, about leaving the corporate workforce to pursue his passion for birria from his hometown La Barca, Jalisco, Mexico, and start his own restaurant. Now in 2021 he is celebrating 14 years of business. Mr. Zaragoza also talks about his persevering efforts during COVID-19.
Great Places You Can Find
Our Products